LOGO VARIATIONS
6-COLOR LOGO
This is the preferred logo for most applications. It includes elements designed into the logo that provide maximum impact for advertising and packaging, along with a variety of marketing and corporate materials.
4-COLOR LOGO
This logo is CMYK 4-color process version. To be used when 6-colors is not available for the project.
2-COLOR LOGO
This is the preferred logo for two-color applications. Note that there is no color in the background and the logo type and banner do not gradate.
1-COLOR LOGO
When multiple colors are not available, this is how the logo should be presented as a single color. While black is preferred, the logo may also be reproduced in Pantone 1805.
Logo Usage
Our Norbest logo is a powerful corporate symbol—the most visible component of our brand and the primary visual element of our corporate identification. Its consistent application is essential to building and preserving our brand, building equity and ensuring uniformity in all communications.
CLEAR SPACE
Always maintain clear space around the Norbest logo to protect the logo’s integrity, and to ensure there are no distracting graphics or typography. No text, picture or other element may invade this clear area.
MINIMUM SIZE REPRODUCTION
The logo must be reproduced at a size such that full detail is maintained. Do not use any logo variation at a size that compromises the visual integrity of the logo.
BACKGROUND SPECIFICATION
When producing the logo on a colored, textured or photographic background, use with the provided white containing shape to ensure sufficient contrast and emphasize the mark. The edge of the containing shape may be softened where desired and where print processes allow.
UNACCEPTABLE TREATMENTS
Do not reproduce the logo in a format other than the acceptable versions presented on this guide. Do not rearrange the colors, use alternate colors. Do not remove or alter logo elements, stretch or deform the logo. Do not create logos different from the acceptable versions.
